You can hear the sound of good marketing writing. It sounds like a ringing phone, the ping of a new email, or the chime of a customer walking into a store. Good copywriting and content marketing has to do more than offer a consistent voice that speaks to your target in their language. It also has to compel them to take action.

From the ad or e-book that entices them to learn more, to the web copy that sells them, to the instruction manual that brings them back the next time, Rocket’s content engineering, copywriting and technical writing services provide marketing content throughout the entire marketing lifecycle: content that pays for itself quickly in clients won, clients retained – and clients compelled to turn their friends into clients as well.

The Rocket roster is comprised of a team of senior marketing writers covering the entire range of content strategy and content marketing services. And because we exploit up-to-the-minute developments in web-based collaboration technology we also offer zero-bricks-and-mortar, zero-overhead savings for our customers.

Think of it as putting over a century of persuasive expertise between you and your prospects in a way that won’t create any friction between you and your bookkeeper.


The Rocket Roster


Content Marketer, Copywriter

David McLaughlin

Senior Copywriter & Web Content Marketing Developer & Manager

With experience ranging from military service and broadcast journalism to IP commercialization and agency creative direction, Dave possesses the diversity of life experience essential to a professional marketing-communication strategist.

Beyond being an accomplished, award-winning copywriter and creative director, Dave also offers strong scientific and technical experience that empowers him to translate complex technical information into clear, compelling messages that are interesting, exciting and easily understood in layperson terms.

Market Research

Mariam Hamou

Research Coordinator & Social Networking Optimization Strategist
London – Southwestern Ontario

With a graduate education in library and information sciences and a career culminating in service as chief of staff and communication officer for a high profile member of Canadian parliament, Mariam knows that the message is only part of the equation. For success, there also has to be measurement.

Corporate Communications Writer

Rebecka Torn

Corporate Communication & Community Relations Strategist & Email / E-Newsletter Specialist
Calgary – Western Canada

Rebecka is a skilled communicator with more than 20 years experience in strategic planning and the development and execution of communication and marketing programs. A former communications director for a national association, Rebecka has earned accolades as a high-level communications generalist with notable expertise in achieving email and e-newsletter campaign success.

Public Relations Writer

Sarah MacFadyen

Journalist & Public Relations Strategist
Ottawa – Eastern Ontario

Sixteen years as a reporter and producer with the Canadian Broadcast Corporation in the nation’s capital informs Sarah’s sense for what matters, what people care about – and most importantly for our clients – what journalists want to read in a press release.

Her knack for finding what is unique and compelling about a situation, product or service to drive a story is the hallmark of her style – and it also informs her approach as a journalism instructor at Carleton University’s prestigious School of Journalism and Communication.