Content Engineering: Optional at Your Peril!

PUNCH THROUGH, PULL IN & PROLIFERATE

A complete catalogue of persuasive content marketing and copywriting services delivered by senior marketing strategists, copywriters, technical writers and professional editors offers pragmatism, precision, persuasion and polish that lures, hooks and evangelizes your audience.

Understanding how the web has fostered a growing need for research, strategy and writing that persuades in a marketing context, we have assembled a team that can develop, not only messaging, but also messaging strategies that exploit up-to-the-minute understanding of the rocket-paced changes required to stay on strategy in the web development, Search Engine Optimization, Social Media Optimization, e-book, whitepaper, e-newsletter and blogging realms.

What is CONTENT MARKETING?

Your site is pretty, professionally copywritten, and even search engine optimized. So, where is your traffic, all primed and ready to buy? Enter “Content Marketing”.

From Wikipedia,

“Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer action. Content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty.”

Think about it. How much more easier (by easier I mean cost effective) would it be for your sales team to shoot fish in a barrel, when the barrel is full of fish – or even creepy genetically modified fish with bullseye birthmarks on them? THAT’S content marketing. And if you aren’t doing it, you are not optimizing the ROI of your sales tactics.

A full catalogue of writing and affiliated marketing-communication services

From advertising copy to technical manuals, we offer a full-range of services to turn your prospects into customers and your customers into loyalists who will champion your product. Before you start your next print or online project, please consider talking to us about how our easy approach to content development can cut costs, raise your productivity, increase sales and customer loyalty, and improve your marketing returns. Your initial consultation is free.

Beyond our comprehensive catalogue of writing services, we also retain the talents of experienced art directors, designers, sales consultants, translators, and web specialists to offer first-in-class strategy and design that augments the content we develop.

Traditional media, but ahead of the curve 

Our copywriters, editors and technical writers offer word services that cover the entire life span of the brand-consumer relationship. Especially in the age of social networking, it’s not just about attracting clients. It’s about attracting, closing and retaining clients who will speak highly of you to others.

  • Print ads and broadcast scripts
  • Business plans and venture capital proposals
  • Annual reports and corporate prestige pieces
  • Sell sheets and point-of-sale packages
  • Direct mail and e-direct mail
  • Media releases and press kits
  • Packaging and catalogues
  • Newsletters
  • Technical manuals, instructions and guides
  • Sales letters
  • Proposals, RFPs, RFIs and responses
  • Book editing and ghostwriting
  • General editing and proofreading

Web and mobile: a whole new world of wordcraft

For those who know how to work it, the Internet presents a whole new world of high impact-to-cost marketing opportunity. E-newsletter loyalty campaigns, pay-per-click advertising, blogging and peer-to-peer proliferation through social networking are goldmines of highly targeted opportunities to apply the laser beam where once there were only hand grenades.

  • Web-effective copywriting for websites
  • Blogging and e-newsletter research and writing
  • White papers, e-books and inbound lead generation strategies and tactics
  • Keyword research/Search Engine Optimization
  • Long and short email sell sheets
  • Landing pages
  • Pay-per-click advertising
  • Internet advertising
  • Online catalogue writing and product reviews
  • Social media optimization
  • Mobile marketing strategies and tactics